Pay per Click Search Engine Marketing
Since it can take months for your web site to rank well organically, once it has been optimized and you are working on acquiring quality inbound links, a pay per click is a great option to start bringing in traffic to your web site. This is especially true for newly launched web sites.
The advantages of a pay per click is the fact that it will provide you with an immediate boost of qualified visitors, lead and sales giving you fast results within just hours or days. In fact, a pay per click advertising program is your best option if you seek fast results and a good return on investment while you are waiting for your Search Engine Optimization (SEO) program to "ramp up", which can take a few months.
Depending on your traffic goals and the competition of your type of business, you can budget $100 or $100,000 a month. Pay per click also gives you the ability to quickly test your web site and track your conversion rates (leads, opt-ins, and sales) and turning keywords (visitors) on and off easily.
The ultimate marketing strategy is usually a nice balance of both PPC and organic search. You can start driving traffic to your site now through pay-per-click while gradually building organic search rankings. Water Dancer Designs offers different types of pay per click campaign options. We can setup a PPC campaign and hand you the keys to run it yourself. Or we will not only setup your campaigns, but manage them as well.
Contact us today to learn more about our Pay per Click Marketing Campaigns.